Plant-based smoothies: Singapore’s latest food trend
Introducing Fresh Society — vitamin packed, nutritious smoothie plant-based ingredients designed for your freezer
Text: Lewee Hoi Han
If anywhere likes to be at the forefront of a new food trend, it’s Singapore. And hot on the heels of kombucha teas and alternative milks is the latest trend of plant-based smoothies.
Plant-based foods on our Red Dot are growing more and more popular. Singaporeans are consuming healthier products and PETA Asia even recently declared Singapore to be the second most vegan-friendly city in the region (go us!).
Brought to you by the SJS folks behind Pasta Bar, Employees Only, Papi’s Tacos, LuLu’s Lounge and bar Milano , newly launched Fresh Society offer plant-based shakes that are packed with vitamins, nutrients and antioxidants. According to co-founder Joshua Schwartz, these are “definitely not your grandparents’ smoothies.” What differentiates Fresh Society is the emphasis on ready-to-eat convenience, straight from your freezer.
Nutritious & convenient
Understanding what a large-scale debacle leaving the house easily is at the moment, the brand offers doorstep delivery of their pre-packaged frozen smoothies in bundles of 5, 10 and 15. Each serving of smoothie is pre-portioned, flash-frozen and flat vacuum-packed in biodegradable packaging. All you have to do is empty the contents in your blender, add the prescribed amount of water or milk alternative of your choice, and blend. No prep, no mess, no wastage. The compact size of the smoothie packs also makes them perfect for stacking neatly in your freezer.
Indeed, storage space will be essential as Fresh Society are launching with 21 plan-based smoothie mixes including Blueberry & Lavender, Chocolate & Cayenne, and Coconut & Mint. If you’re feeling adventurous, you could go unconventional with flavours such as Smokey Roasted Pineapple and Gazpacho.
All of the recipes are designed by a team of food and health professionals to enrich you with a blend of superfoods, spices, and herbs without compromising on taste. Says Joshua, “Our key focus is creating unique and elevated recipes while keeping nutrition and convenience as a top priority.”
Morning game-changer
Additionally, you can look forward to vegan ice creams, milk alternatives, pre-portioned flash-frozen plant-based soups, frozen cocktail mixers, and specialty frozen lattes to be launched at a later date.
Currently available for order on their web page www.freshsocietyco.com, Fresh Society’s nutritious smoothie packs promise to be a total morning game-changer. Start your day on an energy-high with these nutrient-rich powerhouses. Your new best freezer friends, guaranteed.
