Founded in 2020

About Us

The Soothe is a wellness-centric digital media company that aims to create a new benchmark for bold, inclusive, and honest content that empowers people to take control of their approach to living well. 

Based in Singapore and writing for Southeast Asia — home to diverse ethnicities, cultures and lifestyles — The Soothe is an everyday, informative resource, sharing traditional and contemporary solutions, salves, and sagacity to make life sweeter. We believe that we’re all on our individual journeys, together. 

 
 

Talk to us

The Soothe team is passionate about living well, but more than that — we believe that there is a need for authentic, inclusive and timeless wellbeing content in Singapore and Southeast Asia. Not driven by trends or novelty, we are here to encourage conscious choices, be a reliable and expansive source of wellness information and to cultivate a love for our weird and wonderful lives.

Want to align your brand with the world of wellness? Get in touch hello@thesoothe.co.