The Soothe Advisory Council
A diverse and experienced council that ensures our core brand value is upheld
Text: Akhila N
The Soothe strives to create bold, honest and inclusive content and is guided by a diverse and experienced advisory council that ensures that our core brand value is upheld. On that note, we are honoured to welcome Maria Gamble Luedeke, Chuin Wei Koh and Puja Bharwani to our Soothe advisory council. They will ensure we are kept up to date with all the latest intel on mental health, clean beauty and health innovation.
Maria Gamble Luedeke
Mental Health Advisor
Maria is a trained counselor, psychotherapist and executive coach at her practice Aspire Counselling . Having lived and studied in Europe, and worked in the US and Asia, her experience working with clients and her ability to develop holistic treatment plans is second to none. Here in Singapore she founded The Mind Sanctuary, a collaborative workspace for wellness professionals in 2018, and in 2020 co-founded The Butterfly Project, a women’s only holistic wellness programme. Maria specialises in mood disorders including anxiety, depression, stress management, relationship and marriage issues as well as life transition issues.
Chuin Wei Koh
Clean Beauty Advisor
With a passion for cosmetics, wellness and environmental issues, Chuin Wei launched her eCommerce website A Conscious Company in 2017. Her platform enables her to interview clean beauty founders about the ‘how’s and whys’ of their brand, ingredient sourcing and product formulation, and provides her with the space to showcase and share local and international products that put the planet first and foremost. A bona-fide beauty afficionado, Chun Wei is also the product strategist for Singapore’s Spa Esprit Group whose portfolio includes numerous prestigious beauty and F&B brands.
Puja Bharwani
Health Innovation Advisor
As well as being the regional head of marketing and PR at global VC Antler, helping startup brands to thrive and host of the Antler VC Cast, Puja is the founder of What’s The Story, an initiative whose mission it is to empower entrepreneurs to craft a powerful narrative for customers, investors, and their personal brand. Previously a journalist with Reuters in New York and Singapore, the mother of three is passionate about companies championing mental health, fitness and nutrition, femtech, healthtech, and strongly believes that every individual can create their own path to entrepreneurship and leadership, minus burnout.
