An unabridged list of cruelty-free makeup brands in Singapore

From NYX to Tarte to Fenty Beauty, these are the socially responsible cosmetic brands worth supporting

Text: Sam Y

You may enjoy lusciously creamy lipsticks, quality mascara that doesn’t budge and sweat-defying foundations that hold up in humid Singapore, but have you ever stopped to wonder if your favourite makeup and beauty products are cruelty-free? 

Despite the awareness of cruelty to animals when it comes to testing beauty products and makeup, several cosmetic brands continue to carry out tests on animals including painful skin or eye irritation tests, force-feeding and lethal dose tests. The claim is that it ensures the safety of their products on human beings. However, according to The Humane Society of the United States, cosmetic testing on animals is actually not a necessary step in ensuring a makeup product is safe to use. In fact, with current advancements in technology, several non-animal alternatives to testing have actually been deemed more effective and reliable than testing products on animals that vary in terms of species and sensitivities.

If you’re thinking of supporting socially responsible cosmetic brands in the beauty industry, we’re with you. Here’s an unabridged list of cruelty-free makeup brands found in physical stores or online in Singapore that you can wear with a clear conscience:

• E.L.F: Made for every budget, E.L.F.’s makeup products are 100% vegan and cruelty-free.

• 3ina: Revolutionise your routine with 3ina’s paraben-free and cruelty-free makeup that is made in Europe.

• Alima Pure: Alima Pure “makes makeup that doesn’t compromise”. Shop their minimal-waste, socially responsible collection today.

• Anastasia Beverly Hills: Offering unrivalled quality, Anastasia Beverly Hills ensures that their products are vegan and are never tested on animals.

• Australis: Find a wide range of beauty must-haves here. Australis is not only affordable, but cruelty-free accredited.

• Becca Cosmetics: Renowned for their glowy highlighters, Becca is also cruelty-free and certified by PETA.

• Catrice: Affordable, socially responsible and with a wide-range of colours, Catrice fulfils all your beauty needs.

• Chantecaille: Offering luxurious, botanical skincare and cosmetics, Chantecaille is one to add to your list of beauty must-haves.

• Charlotte Tilbury: Shop the full-range of Charlotte Tilbury’s vegan and cruelty-free beauty products here. 

• Colourpop: A favourite with students for being extremely wallet-friendly while providing that needed vibrant pop of colour, Colourpop is cruelty-free and PETA certified.

• Cover FX: Made with clean, safe ingredients, Cover FX offers high-performance beauty essentials for your makeup kit.

• Faux Fayc: This Singapore-based beauty brand launched in 2014 and is known for being vegan-based and 100% cruelty-free.

• Fenty Beauty: Rihanna’s Fenty Beauty offers not only a diverse range of shades to suit all skin tones, but is also committed to being cruelty-free.

• Hourglass Cosmetics: Known for reinventing luxury cosmetics time and time again, Hourglass Cosmetics is also a socially responsible, cruelty-free beauty brand.

• IT Cosmetics: Cruelty-free and developed by plastic surgeons, IT Cosmetics is made with skin-loving ingredients for that perfect finish. 

• Kat Von D: Kat Von D’s vegan collection gives you the freedom to create and play with zero guilty conscience.  

• Marc Jacobs Beauty: Bold, vivid and cruelty-free –– this is everything you can expect in Marc Jacobs Beauty collection.

• Milk Makeup: Good, clean ingredients with an epic pay off? This is what Milk Makeup promises. Their products are paraben-free, cruelty-free and 100% vegan.

• NYX: Dedicated to bringing you pro-level makeup, NYX is made clean, inclusive and cruelty-free.

• Pixi: Perfect for those who prefer natural makeup looks, Pixi’s beauty products are responsibly-made and infused with beneficial ingredients to enhance your features.

• Rollover Reaction: State-of-the-art beauty goods? Check. Rollover Reaction is an Indonesian makeup brand that is both cruelty-free and paraben-free.

• Smashbox Cosmetics: Light-weight and long-lasting, Smashbox Cosmetics is every responsible beauty guru’s dream.

• Solos Cosmetics: Another Singaporean-based beauty brand to be proud of. Solos Cosmetics create innovative yet simple beauty products that are cruelty-free ‘cause it’s just the right thing to do’.

• Stila: Stila’s high-performance makeup products stay on all day long are are 100% vegan and cruelty-free.

• Tarte: These eco-chic beauty products by Tarte are a great addition to your makeup kit.

• The Balm Cosmetics: The Balm’s cruelty-free, retro-packaged beauty products are sure to jazz up your makeup collection.

• The Body Shop: Holding themselves to high social and environmental standards, The Body Shop ensures that all its ingredients are ethically sourced and do not carry out animal testing.

• Too Faced: Stand out from those around you with these cutting-edge cruelty-free makeup products to your beauty routine.

• Urban Decay: High-pigment and cruelty-free, Urban Decay touts revolutionary makeup products to help you achieve edgy beauty. 

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