Top clean beauty platforms
Our go-tos for non-toxic, environmentally-friendly beauty products
Text: Rachel L
Clean beauty has been on the rise in recent years and not without good reason. A term that refers to non-toxic beauty products that take human and the environment’s health into consideration, clean beauty advocates for more conscious consumption and avoids ingredients that really do more harm than good. However, though many might be eager to make the switch to better products, the lack of knowledge surrounding what’s really clean and what’s not, creates a frustrating barrier to successfully implementing the switch. Thankfully, more and more online beauty platforms which are committed to demystifying beauty choices have begun to emerge. We’ve rounded up a few of our favourites to help you transit easily to a cleaner and better beauty experience.
Credit: Kinder Beauty
Co-founders Daniella Monet and Evanna Lynch created Kinder Beauty believing that, firstly, ethical beauty should be easy and, secondly, animals and makeup were two things they loved but never wanted to see mixed. An online store that offers haircare, skincare, and makeup products, Kinder Beauty makes sure that every product they put up has gone through a strict vetting process. Besides only selling vegan and cruelty-friendly items, they also try their best to work with brands that use eco-friendly packaging. Beyond that, they make monthly contributions to animal rights and environmental causes, such as Los Angeles County Animal Care Foundation and Compassion Over Killing! If you hate agonising over shopping decisions and wish someone would just pick out the right products for you, a Kinder Beauty subscription might solve your problem. Offered in monthly, 3-month prepaid, and 6-month prepaid packages, a subscription will allow you to receive a Kinder Beauty Box each month. Each box contains a range of products, handpicked by the staff at Kinder Beauty, that are meant to elevate your beauty experience.
Shop at Kinder Beauty at https://kinderbeauty.com/.
Credit:Sephora
Determined to help their customers navigate the vast and growing beauty sphere, Sephora launched its Clean at Sephora category in 2018 and most recently in Asia. This category comprises skincare, haircare, makeup, and fragrance products that have been certified as Clean (brands formulated without harmful ingredients such as phthalates or formaldehyde etc.) or Clean + Positive (brands that are focusing on climate commitments, sustainable sourcing, responsible packaging, and environmental giving) by Sephora. Their curated collection features more than 70 different brands, catering to various consumers with different needs and budgets.
Shop at Clean at Sephora at https://www.sephora.sg/pages/clean-at-sephora.
Credit: @abillion
Unlike Sephora and Kinder Beauty, abillion isn’t an online beauty department store but is, instead, a platform for users to share their reviews on vegan products. Created to serve as a vegan ecosystem that makes practicing a sustainable lifestyle easy for everyone, abillion helps pair consumers with businesses and brands that are environmentally friendly and cruelty-free. Understanding the value of user-generated content, it allows consumers to access honest feedback on a wide range of vegan products which will help in their search for suitable clean beauty options. More than that, abillion allows its users to actively support causes and drive change. For every review posted, users will be able to donate to a charity or cause of their choice.
You can find the abillion on the Apple App Store and Google Play for iOS and Android respectively.
