Dressing for happiness with Simone Irani
The homegrown sustainable fashion brand creates ethically sourced resort wear guaranteed to put a smile on your face
Text: Livvie B
There’s ample research suggesting that what you wear has an impact on your mood, and with working from home once again the default in Singapore, it can be easy to reach for the same old black gym gear every week.
With a vision to spruce up our wardrobe, we caught up with Singapore-based fashion designer, Simone Irani, to get her picks for ethically sourced sustainable pieces to add a splash of colour to our day and improve our mood. To cheer us up even more, Simone Irani is exclusively offering The Soothe readers a 15% discount until 15th Jul 2021 – read on to find out more.
Established in Singapore, Simone Irani is an independent luxury resort wear brand, available online and in-store at Tanglin Mall. Simone’s collections marry bright colours and prints with soft flowing textures, and are designed to make a statement and make women feel happy and confident.
Simone’s collections are inspired by the richness of traditional clothes, conventional styles are given contemporary twists to form unique silhouettes making her creations perfect for almost any occasion. Or as we have it nowadays, Zoom calls, grocery runs, and hosting at home. Here are Simone’s top picks to brighten up any occasion.
For working from home
It’s safe to say that the novelty of Zoom calls has well and truly worn off. Add a splash of colour and improve the mood with these stylish, yet comfortable looks from Simone:
Credit: Simone Irani. Featuring the Senorita, Sari Short Sleeve Dress
- Senorita, Sari Short Sleeve Dress ($265-$285)
Made from one-of-a-kind saris, this super comfy dress features a detachable belt and batwing sleeve. Better yet, it’s non-crease, making it the perfect WFH outfit.
- Ria, Sari Tassel Top ($188-$208)
This ‘shocking pink’ coloured top is the definition of ‘business in the front, party in the back’, and is finished with intricately handmade tassels, which can be pulled to the front for a more daring look.
- Roma, Sari Wrap Dress ($265-$285)
Available in a number of colours and patterns, the Roma wrap dress adjusts to suit your mood and style. Made from one-of-a-kind saris, the dresses work as a casual WFH look and can also be styled over a bathing suit for your post-work pool time.
For running errands
These days, going to the supermarket is about as exciting as it gets; dress up for the occasion with these stylish, colourful looks:
Credit: Simone Irani. Featuring the Nikita, Halter Neck Maxi Dress
- Nikita, Halter Neck Maxi Dress ($245-$265)
The Nikita is designed as a fully adjustable halter neck maxi dress, which can be dressed up or down, making it an acceptable post office run look, which can also be glammed up for balcony cocktails.
- Natalie, Sari Halter Neck Maxi Dress ($350-$370)
Simone’s personal favourite piece, the Natalie, Sari Halter Neck Maxi Dress is created from one-of-a-kind saris, and features intricately handmade sari tassels, which can be adjusted to suit your personal style and mood.
For hosting friends
Having a couple of friends over for a sunset cocktail is the highlight of everyone’s Phase 2, and these looks are bound to add a splash of colour and boost your mood:
Credit: Simone Irani. Featuring the Regina, Sari One Shoulder Maxi Dress
- Regina, Sari One Shoulder Maxi Dress ($285-$305)
The statement, one shoulder peplum dress is a guaranteed showstopper; available in a number of vibrant, tropical prints, the dress has an adjustable side-tie waistline, and is finished with intricately handmade sari tassels.
- Ricci, Sari One Shoulder Mini Dress ($238-$258)
A shorter version of the Regina, and again available in several vibrant, colourful prints, the Ricci statement piece is perfect for hosting dinner parties.
For your next staycation
With travel restrictions here to stay, we’ve been looking to staycations for a few days respite from the daily grind. These pieces will brighten up your next getaway:
Credit: Simone Irani. Featuring the Tamara, Sari Long Kimono
- Tamara, Sari Long Kimono ($320-$360)
The Tamara is a classic Simone Irani long kimono made from one-of-a-kind saris. The open-front style has a detachable belt and flowy sleeves, so looks great over shorts or swimwear.
- Lamia, Gathered Crop Top with Wrap Skirt Set ($245-$265)
The Lamia is a two-piece coordinated set featuring an off-the-shoulder cropped top and a mini wrap skirt. The fun, free-spirited set can be worn together or as separates.
- Nala, One Shoulder Long Kaftan Dress, Peacock Feather ($245-$265)
The Nala is a versatile one-shoulder long kaftan dress available in bold and vibrant signature Simone Irani prints. A wardrobe staple, this piece can easily transition from day to evening, and is a versatile addition to your staycay wardrobe.
Simone Irani is exclusively offering The Soothe readers 15% off regular items on Simoneirani.com and in their Tanglin Mall store.
Simply enter SOOTHEUS15 at checkout on www.simoneirani.com or flash this article in their boutique to enjoy 15% off regular priced items. Applicable for local and international use until 15th Jul 2021, GMT +8. Terms and conditions apply.
